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Sugar & Spice Brides & Grooms

Simple Wedding Dresses

Unique, modern, and utterly captivating. Every wedding dress at Sugar & embodies these qualities, seamlessly blending them into each design, even as each of our collections offers something distinct.
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Over 38 years in business
When choosing a wedding dress, it's important to understand the different styles available. The Mermaid style is a form-fitting design that hugs the body from the chest to the knee before flaring out, emphasizing curves for a dramatic, glamorous look. The Fit & Flare style is similar but more forgiving, with a gradual flare from the hips, offering a balanced silhouette that highlights the waist while providing more freedom of movement. The A-Line style is universally flattering, featuring a fitted bodice that gradually flares out from the waist to create a smooth, flowing line, making it a versatile choice for various body types. Lastly, the Ball Gown style is the classic "fairy-tale" dress, with a fitted bodice and a voluminous skirt that flares out from the waist, creating a regal and dramatic appearance perfect for a grand wedding.
Designer Tips
When planning your special day, choosing the perfect attire is essential. From designer wedding gowns to vintage styles, the options are endless. Simple wedding dresses at Sugar and Spice, with their clean lines and minimal detailing, offer timeless elegance and highlight natural beauty through classic silhouettes and luxurious fabrics. 

 Whether you're drawn to lace designs, mermaid cuts, or the simplicity of A-line silhouettes, consider both aesthetics and practicality. Ensure your dress fits perfectly and comfortably with the right alterations and fittings. With a range of options, including long-sleeved, strapless, off-the-shoulder, and boho chic styles, and fabrics from satin to lace, the possibilities are vast. Our curated selection features renowned designer labels like Justin Alexander, Lilian West, and Sincerity, catering to every taste and preference.

Strapless

Strapless necklines can have a variety of shapes such as Sweetheart, Smile, Straight across or plunge.

V Neckline

This is a flattering style which can be demure or plunging.

Off the Shoulder

Can take many forms but is a beautiful way to show off the shoulders and neckline.
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Strapless
Designed by Sincerity Bridal
This stunning strapless satin gown is the epitome of class and style. Traditional yet modern.
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V Neckline
Bikini strap 
A stunning wide V neckline with lace. V necklines come in various forms giving you plenty of options within this flattering style.
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Off The Shoulder
Lace off the shoulder design
Off the shoulder can take many forms from wide Mikado full coverage to this beautiful lace off the shoulder cap.

We proudly present Justin Alexander

Award winning international designer labels

*NEW* A-line Organza, V Neckline Lace Bodice Wedding Gown - #11250
*NEW* A-line Organza, V Neckline Lace Bodice Wedding Gown - #11250
*NEW* A-line Organza, V Neckline Lace Bodice Wedding Gown - #11250
*NEW* A-line Organza, V Neckline Lace Bodice Wedding Gown - #11250
*NEW* A-line Organza, V Neckline Lace Bodice Wedding Gown - #11250
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*NEW* A-line Organza, V Neckline Lace Bodice Wedding Gown - #11250

Adore by Justin Alexander
Welcome to the enchanting realm of designer wedding gowns, where your dream dress awaits! For over 37 years, we've celebrated bridal elegance, now transitioning from our iconic Brisbane stores to an accessible online platform. Our collection, unchanged in its luxurious allure, features a curated selection of internationally acclaimed designer labels....
$1,065.00
Size
  • 12 - Pink Champagne/Ivory/Nude (pictured)
  • 18 - Sand/Ivoy/Nude
  • 22 - Pink Champagne/Ivory/Nude (pictured)
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All about us

Sugar and Spice offer inspiration, whether you're seeking wedding dress couture pieces or affordable choices. Understanding the latest trends, such as those emerging in 2024, can guide your decision-making, while classic pieces ensure timeless elegance.

Returns

We have various options for returning your gown. For brand new dresses there is a 20% restocking fee however our Designer Sample Sale gowns attract just $45 fee.
Shipping
All of our gowns except those Made to Order are in stock and are available for immediate shipping from our Brisbane warehouse. We quote 2-5 business days from purchase.

  • Time's Running Out

    We have just limited stock and most gowns cannot be reordered so don't miss out.
  • Estimated Shipping

    Gowns sent 2-5 business days from purchase
Why shop with us...
At Sugar & Spice, we are dedicated to offering a stunning collection of bridal gowns and wedding dresses, including elegant simple designer wedding dresses, that cater to every bride’s unique vision—all from the comfort of your home. Our online boutique features the latest in bridal fashion, from timeless vintage-inspired designs to sleek, modern attire. With a focus on quality, personalized service, and expert guidance, we make it easy to find your dream dress online. Discover why so many brides trust Sugar & Spice for their wedding day attire and enjoy the convenience of shopping with us.
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Happy Customers

Undeniable Beauty® is designed to support what your body needs for healthy 
hair, skin & nails.*
I ordered my dress from Sugar and Spice and needed it to be delivered in a few days as my wedding was only weeks away. Cian was extremely helpful and escalated the shipping for me and I got the dress in a few days. The quality of the dress when it arrived was fabulous and looked very classy. I had to get the hem and torso altered here in Sydney which was expected and Cian had told me that when I spoke to her. The dress was beyond my expectations and I only received compliments for it. Highly recommend.
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Umm

Verified Buyer

I was browsing the internet for an Australian based bridal gown company that wouldn't break the bank. I messaged the team and they were able to send me videos and photos of the dress on a mannequin (requested since I was from a different state). They had such great customer service and were prompt with their responses. Thank you for being a great bridal service!
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Nita

Verified Buyer

The staff so lovely and helpful and the range of dresses is really impressive! I intended to do more shopping around, but they had my perfect dress at amazing price I just couldn't resist. 
 Edit: Just had my wedding, the dress was spectacular, I had complements from everyone.
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Brittany J.

Verified Buyer

These ladies are just fabulous! They listened to my needs, showed me how to find a style that would work and were genuinely excited about my wedding. They stock a wide variety and had the best accessory options of any store I visited. Thank you ladies!
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Sophie J.

Verified Buyer

I cannot compliment Sugar & Spice enough! I had shopped at many different bridal boutiques and couldn’t find my dream dress, and I was beginning to think that I would need to settle. But once I arrived at Sugar & Spice and talked about what I wanted, they immediately pulled out the perfect dress and I was obsessed. The amount of compliments I received on my dress at my wedding was insane!! Someone even said it was the most beautiful wedding dress they’d ever seen. Plenty of people asked where I bought it. I HIGHLY recommend Sugar & Spice. They made my dream possible and I am still obsessed with the way it looked! I will be forever grateful.
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Aleisha C.

Verified Buyer

Frequently asked 
questions 

Can I return my gown if I change my mind?

Absolutely! We have multiple return options depending on which gown you choose. Please see the product description & our official for more details.

Where are you located?

After 36 years with multiple retail storefronts throughout Brisbane, Australia we made the choice a few years ago to move our business completely online.
Our friendly team are still available to assist you and you can contact them via email: or phone 0492 844 315

Can I order a custom made dress?

Whilst we don't offer "made to measure" gowns (meaning they are made to your specific sizing measurements) we do have a fantastic collection of gowns you can tweak to suit your needs & preferences.

What Labels do you carry?

A few of the labels that we carry are award winning designers Justin Alexander, Lillian West, Sincerity Bridal & Aria Bride.