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Guide to Buying Online

Guide to Buying Online

If the gown your loving is an online only gown, fear not. As one of the oldest bridal stores in Brisbane, Australia with over 35 years in the trade we are here for you every step of the way. Our online bridal boutique carries only the very best of what we have to offer at amazingly affordable prices without compromising a single thing! Our mission to make online bridal shopping a simple, fuss-free and magical process. Follow our easy step-by-step guide, and you’ll have your dream gown in your hands faster than you can say, “I do!” 


No matter if your personal style is classic, modern, luxe, bohemian or jeans and Doc Martins we have the wedding/formal dress of your dreams right here. As a staple of the bridal and formal community we know what it takes to stay on trend and ahead of the curve, which is why we deal only with reputable European manufacturers using vegan, cruelty-free materials and processes. We have no doubt we have the gown of your dreams just a click away!


Our knowledgable stylists are here to help you every step of the way! Our team of expert, friendly stylists here in Brisbane, Australia love what they do and do their very best to answer your questions as quickly as possible at all hours of the day and night. Equipped with hands-on experience, many years in the trade and an eye for detail, they’ll help you choose the look that celebrates your personal style and body shape – personifying the style/theme/vibe of your Big Day. For styling and product information, reach out!


Our gorgeous gowns capture the true essence of bridal with their fine details, fabrics and design without compromise. We understand the need to cater not just for the wedding day but also for a school formal, the bridesmaids, the engagement party and the honeymoon. We’ve got you covered girl! Don’t forget to reach out to us if you are planning the grow your wardrobe with the purchase of more than one gown as we often have a little thank you up our sleeve 😉


Now that you’ve found “The One” we recommend ordering as soon as possible even if you have plenty of time until the big day. This ensures you aren’t stressing out over allowing time for alterations or that last minute panic for shoes and accessories. We are fortunate to be able to offer a rushed 6 week production time on some of our gowns if you are running low on time. We believe you still deserve to look and feel like a princess on your day! If you are nearly out of time and The One has eluded you thus far, still no need to stress. Our online sample sale is housed in our Brisbane warehouse and can be sent out to you usually within a week by courier!


This is where the magic happens! Receive your stunning gown in our iconic Sugar & Spice packaging; the unboxing is the best part! For your unboxing don’t forget to create some ambience. Emulate our beautiful showroom experience in your own home; this is a moment to be remembered. Invite your girlfriends over to sip champagne in a clean, well-lit space. They’ll want to be there for this treasured moment when you try on ‘The One’! Help to envisage your special day by preparing your face and hair and wear the correct underwear – seamless and nude are often the way to go! Remove any jewels and let a friend help you into your gown. Insert happy tears; we promise, the magic has only just begun.


We highly recommend you try your dress on as soon as you receive it. All gowns are made to size, not made to measure and therefore will need an alteration to fit you perfectly. Don’t forget to wear your correct underwear and take the shoes you plan on wearing to your fitting. For more information on how to find a seamstress experienced in bridal gowns please view our short video on our Media Page.  When your gown is good to go, hang it in the back of your wardrobe (out of direct sunlight) using the garment loops to keep it safe and clean.


We love nothing more than hearing from our Sugar & Spice Tribe. This is what we live for! Please submit your photos via email  for the chance to be included in our #SSTribe Brag Page  and across our social channels. We’d also love to hear from you via social channels – tag us in your posts #sstribe and tell us about your experience and your special day.
Let’s get married!